What is the itch-scratch cycle? 

It's a frustrating, painful and repetitive cycle recognised by the NHS as a cycle where skin disease can spiral out of control. It may lead to permanent scarring and infections. Cosi Care is the first product-based solution that focuses between the first indication of itching and the physical act of scratching, aiming to break this cycle. We want to hand you back control over itching and scratching and help you avoid this cycle.